What does it mean to be relevant?

Today's crowded marketplace means consumers are faced with an infinite number of messages. The notion of "relevance" has taken on a new dimension.

Whether you are working with a consumer product, a nonprofit, or a B2B company, Andy shares how focusing on a single guiding principle will not only engage customers, but change their thinking and behavior.

Events

Andy is spreading the framework behind relevance through speaking engagements at industry events. She frequently meets with different groups, leaders, and executives to discuss what it means to be relevant and how the model can be applied to their work.

January 22, 2014
“Relevance in an Era of Noise”
In² Innovation Summit 2014, San Francisco, CA

February 22, 2014
“Strategic Marketing in the Digital Era”
Dynamic Women in Business Conference at Harvard Business School, Boston, MA

April 17, 2014
Yale Marketing Club Luncheon, New Haven, CT

May 14, 2014
“Relevant Innovation”
TEC@FoleyHoag event, Boston, MA

June 17, 2014
Google Author Talks
Boston, MA

August 14, 2014
Institute of Communication Agencies, Toronto, ON

August 21 – 24, 2014
“How Not to Compromise Your Brand”
Women in PR Summit, Chicago, IL

October 8, 2014
PRSA Boston, Big Idea Meeting, Boston, MA

October 12 – 14, 2014
PRSA Annual Conference
Washington, DC

November 7, 2014
Wharton Marketing Conference
Philadelphia, PA

ABOUT ANDREA COVILLE

Andrea "Andy" Coville is CEO of Brodeur Partners, one of the world's top mid-sized communications agencies. In a quest to bring more science and sensory -based insight to the creative process she developed and refined the concept of relevance, a strategic platform for helping organizations and their brands go beyond the "buzz" and link communications to behavioral change.

For 25 years she has executed high-performing relevance campaigns for organizations in the business-to-business, consumer products and healthcare markets. Her agency's extensive client roster has included the American Cancer Society, IBM, MasterCard, Corning, Phillips, RIM (Blackberry), Bio, Vertex, 3M and GE Plastics.

After joining Brodeur in 1986 and becoming CEO in 1999, Andy diversified Brodeur Partners from a public relations firm specializing in technology to a multidisciplinary communications agency focusing on full-service communications, digital strategies, social change and business consulting. During that process she oversaw the acquisition of companies that expanded the agency's portfolio in life science, policy, online strategy and branding.

Andy has a bachelor's degree in journalism and English literature from the University of New Hampshire. She is married to John Brodeur, co-founder of Brodeur Partners, is a mother of four children and has a passion for non-profits and social issues that advance the well-being of children. She serves on several non-profit boards and is an avid runner and outdoor sports enthusiast.

The Elements of A Relevant Brand

Events

ABOUT ANDREA COVILLE